Passionately committed to providing consumers innovative products

Regulatory & Quality Compliance

We believe that the regulatory function is vital in making safe and effective healthcare products available to our customers.

Our regulatory department ensures that our products comply with all the applicable laws and regulations set by the health authorities in Lebanon, in order to maintain regulatory compliance and closely monitor the safety of our products.

Furthermore, we guarantee the effectiveness of our Quality Management System.

By maintaining a quality-focused work ethic , we make sure that the highest priority is placed on the safety and reliability of our products.

At CTR, we ensure that quality expectations and regulations are met, best practices are implemented and efficient quality processes are developed, monitored and continuously improved.

Supply chain, Warehousing & Distribution

CTR acknowledges well the market’s system and policies from supplier to customers including each step of goods’ importation, transport, warehousing, and delivery.

All storage areas are designed and adapted to guarantee safe and secure storage conditions for 24 hours/7 days to assure that the quality, efficacy and safety of all our products are well respected and maintained.

Our logistics systems are managed to satisfy our customers’ needs and provide accurate and on-time delivery.

Marketing & Promotion

CTR marketing and promotional activities are determined by passionate, innovative, creative, enthusiastic and highly professional people serving its unique portfolio of premium brands.

All marketing and selling tools are prepared in the best way to deliver the right messages to the right customers and consumers.

Direct visits to physicians and other healthcare providers in the private and public sectors are implemented through well trained teams that deliver the necessary information in an expert manner to provide the best image of the company, its brands and related laboratories which we are representing.

CTR marketing departments participate in congresses and meetings to exchange the needed scientific data and enhance CTR public relations.

Our marketing and promotion units constantly work on communicating, informing, motivating, and increasing the awareness of CTR brands to health care professionals, pharmacists and consumers.

CTR is aiming to be one of the market leaders in providing valuable products in the cosmetics and healthcare sectors.

Sales & Customer Service

CTR devoted several teams covering all market divisions with a customer service department supporting the sales teams, suppliers, customers and consumers.

Sales department

• Reaches maximum coverage to several market segments including private and public sectors all over the Lebanese territory.
• Expands CTR brands’ availability and supply in more than 2500 pharmacies, hospitals, dispensaries, governmental institutions...
• Offers the most efficient services to all clients through our sales teams, customer support department and call center.

Customer service department

• Responds to customers requests in a timely, accurate and professional manner which encourages the growth of a strong customer relationship.
• Answers customer requests or inquiries concerning services, products, billing...
• Delivers superior service, identifies and resolves customers' issues using problem-solving skills.
• Builds a positive relation with different type of customers through deep understanding of their needs and demands.
• Continuously maintains an updated working knowledge of our products and services.
• Documents all customers’ information, communications and sales within the company’s data base.